How to add shoppable video to your Shopify store

Shoppable video lets a customer watch a product in motion and add it to cart in the same moment, without leaving the page they are on. This guide walks through adding shoppable video to a Shopify store from start to finish, using AnotherDev.

What you need before you start

You need a Shopify store on an Online Store 2.0 theme (Dawn and most modern themes qualify) and at least one product video. The video can be footage you already own, a clip from your Shopify Files library, or any hosted video URL. Vertical, short form clips in a 9:16 ratio work best.

Step 1: Add a reel

In the app, create a reel by uploading a video, importing one from Shopify Files, or pasting a hosted URL. Then link the reel to the exact product variant shown in the clip, for example the specific color and size. That exact variant is what gets added to cart, so shoppers never end up with the wrong option.

You can also add an optional ribbon such as SALE, NEW, or BESTSELLER, which appears as a small tag on the reel card.

Step 2: Place it on your storefront

Open the Shopify theme editor, enable the app embed, and drop a shoppable video block where you want it. You have a few options:

• A shoppable video feed for your home page or collection pages.
• A carousel in the product detail section that shows reels linked to that product.
• Smart tag reels that match a product automatically by its tags.

Style the card to match your brand: colors, fonts, corner radius, card height, and whether to show the title, price, and arrows. No theme code is required.

Step 3: Sell and measure

Once published, shoppers watch the reel, tap Add to Cart on the in-video product card, and the item is added using your theme native cart. From there you can track impressions, plays, clicks, and add-to-cart events per reel, along with play rate, click-through rate, and conversion.

Tips for a strong start

• Keep individual video files light (MP4, 9:16, under about 15 MB) so pages stay fast.
• Lead with your best sellers, since those reels tend to earn the most engagement.
• Check analytics after a week and promote the reels with the highest click-through rate.

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