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Video commerce, decoded

Playbooks, guides, and how-tos to help you sell more with video on Shopify.

How to add shoppable video to your Shopify store

A step by step guide to turning product videos into shoppable reels with in-video add to cart, no code required.

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Shoppable video vs static product photos: why video sells

Photos show a product. Video shows how it looks, moves, and fits. Here is why shoppable video helps shoppers decide.

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Where to place shoppable video on Shopify: home, product, and collections

A practical map of shoppable video placements and when to use each one, from the home page feed to the product carousel.

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In-video add to cart: how it works and why it matters

The difference between a video that plays and a video that sells is one button. Here is how in-video add to cart works.

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Keep shoppable video fast: Core Web Vitals on Shopify

Video does not have to slow your store down. Here is how to add shoppable reels while protecting your speed scores.

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Turn UGC and creator clips into shoppable reels

Customer and creator video is some of the most persuasive content you have. Here is how to make it shoppable.

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Choosing a shoppable video app for Shopify: what to look for

A buyer checklist for shoppable video apps, covering add to cart, placements, speed, analytics, and privacy.

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Less reading, more selling

Put these ideas to work. Install AnotherDev free and ship your first shoppable reel.