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Video commerce, decoded

Playbooks, guides, and how-tos to help you sell more with video on Shopify.

GuidesJun 2, 2026 · 6 min read

How to add shoppable video to your Shopify store

A step by step guide to turning product videos into shoppable reels with in-video add to cart, no code required.

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ConversionMay 28, 2026 · 5 min read

Shoppable video vs static product photos: why video sells

Photos show a product. Video shows how it looks, moves, and fits. Here is why shoppable video helps shoppers decide.

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StrategyMay 14, 2026 · 6 min read

Where to place shoppable video on Shopify: home, product, and collections

A practical map of shoppable video placements and when to use each one, from the home page feed to the product carousel.

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ConversionApr 30, 2026 · 4 min read

In-video add to cart: how it works and why it matters

The difference between a video that plays and a video that sells is one button. Here is how in-video add to cart works.

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PerformanceApr 16, 2026 · 5 min read

Keep shoppable video fast: Core Web Vitals on Shopify

Video does not have to slow your store down. Here is how to add shoppable reels while protecting your speed scores.

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UGCApr 3, 2026 · 5 min read

Turn UGC and creator clips into shoppable reels

Customer and creator video is some of the most persuasive content you have. Here is how to make it shoppable.

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GuidesMar 20, 2026 · 7 min read

Choosing a shoppable video app for Shopify: what to look for

A buyer checklist for shoppable video apps, covering add to cart, placements, speed, analytics, and privacy.

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SearchSep 2, 2026 · 6 min read

How to add instant search to your Shopify store

Most theme search boxes only match titles. Here is how to add instant, typo-tolerant search that reads your whole catalog.

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SearchAug 26, 2026 · 5 min read

Faceted filters that actually help shoppers buy

Filters are only useful if every option works and the layout fits the page. A short guide to getting them right.

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AnalyticsAug 18, 2026 · 4 min read

What zero-result searches are telling you

A search that returns nothing is a shopper telling you what they wanted and could not find. Here is how to read them.

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MerchandisingAug 11, 2026 · 5 min read

Merchandising your search results: pin, boost, bury

Relevance gets shoppers close. Merchandising puts the right products first. A practical look at controlling the order.

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ConversionAug 4, 2026 · 5 min read

Why site search is a conversion lever, not a utility

Shoppers who search convert at a higher rate, when search works. Treating it as a core part of the funnel pays off.

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Less reading, more selling

Put these ideas to work. Install AnotherDev free and ship your first shoppable reel.

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