Merchandising your search results: pin, boost, bury

Search relevance decides which products match. Merchandising decides which of those come first. Both matter, and the second is where you put your margin, your new arrivals, and your best sellers in front of shoppers.

The controls

• Pin: force a product to the top of a specific search term or collection.
• Boost: nudge a product up without forcing it to the very top.
• Bury: push a product down, for clearance or low-margin items.
• Hide: keep a product out of results entirely for a term.
• Redirect: send a term straight to a page, for campaigns or brand names.

Use it with intent

Merchandise the terms that matter most first: your highest-volume searches and your key collections. Pin sparingly, so results still feel relevant, and revisit your rules when the season or the catalog changes.

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