Turn UGC and creator clips into shoppable reels

User generated content and creator clips carry a trust that polished studio footage cannot always match. Turning that content into shoppable reels puts real, relatable video to work on your storefront.

Source content you have the rights to use

Start with footage you own or have permission to use: customer clips shared with consent, creator content from a paid collaboration, or your own behind the scenes video. Always confirm rights before publishing someone else content.

Bring it into the store

Import the clip from your Shopify Files library or paste a hosted video URL. Then link the reel to the exact product variant it features, so a shopper who loves the look can add that item in one tap.

Keep it feeling native

Short form, vertical, mute by default reels match the format shoppers already know from social feeds. That familiarity is part of what makes UGC persuasive, so keep the editing light and the pacing quick.

Build a repeatable workflow

• Collect clips continuously and get rights up front.
• Batch new reels on a schedule so the storefront stays fresh.
• Use ribbons like NEW to highlight recently added content.

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